Being your own boss and running your own business is the dream of many people around the world. Actually doing it, taking the financial risk, succeeding and maintaining are other key components of being a great entrepreneur.
Doe Deere and her makeup brand Lime Crime are a fine example of a bold venture that has paid off and continues to soar.
The Russian-born businesswoman was recently interviewed by French Tribune about her vision and advice on running an e-commerce beauty company. Learn more: http://frenchtribune.com/teneur/25362-how-controversial-doe-deere-became-successful-entrepreneur
Doe Deere moved to New York City in her teens and learned a lot about the free enterprise system and how opportunities are there for the taking. She dabbled in running a clothing store on Ebay and also joined a band. Makeup was another major love, and she found an empty slot within the industry in 2008. She knew the giants like Revlon and Estee Lauder would always be there, but she took on makeup with a modern twist, something the major brands were ignoring.
Doe Deere launched Lime Crime; bold, pigmented makeup in crazy-wild colors became Lime Crime’s signature image. Blue, green, gold metallic lipsticks, glittery eyeshadows and other fantastical cosmetics were Doe Deere’s creations. She hoped there was a future for her makeup, and the world responded.
She had nailed the perfect business niche. Doe Deere also became internet-savvy and built up her Lime Crime brand through e-commerce and engaging with social media. The label took off, and Doe Deere’s beauty vision was suddenly on the street and finally, on the red carpet. Stars like Katy Perry, Nicki Minaj and Garcelle Beauvais were wearing the Lime Crime famous liquid-matte vibrant lipsticks.
Lime Crime’s Instagram page grew like wildfire, and currently, the followers include 3.1 million and counting. The page is one of the most colorful and artistic on social media. Fans send their best selfies adorned in stunning Lime Crime makeup to inspire and show off the amazing pigments and uniqueness of the makeup.
Doe Deere advises young would-be entrepreneurs to know their talents and skills required in running a business. Do what you do best. Makeup is her thing, and Doe Deere has totally immersed herself in the company. She’s there for meetings, her employees and to be in on the creative direction and new products. She also spends plenty of time with the Lime Crime lab chemist.
Dream big, plan well, jump in.
Learn more: https://www.limecrime.com/about/