Almost since the Website was launched in 1994 as an Online bookseller, Amazon has held a position of power and influence in the retail industry which remains largely unmatched by its rivals. In fact, for the majority of its life, Amazon has remained in a battle with Google and very few other serious rivals; the landscape of the Online retail sector has recently begun to change with a number of new companies becoming important to the sector as big data begins to play a role in developing the companies who will one day rival Amazon in the future.
One company which has been at the heart of the drive to create a brighter future for the masses is Fabletics which has been at the heart of the drive to develop new ways of living and buying products for the future. The Fabletics brand uses an innovative lifestyle quiz which can be completed with ease to gain a view of what kind of products each individual can expect to purchase over the course of their time as members of the Website.
Fabletics has become one of the leading rivals to Amazon by making sure the customer has the opportunity to purchase the items they wish to find in any way possible, whether this is over the Internet or purchased in store as part of a membership or as an extra purchase. A growth rate of 35 percent year on year has allowed the Fabletics brand to become one of the most important in the Online sector with the products positioned at a price which has allowed the majority of people to be able to purchase these products from a brand positioned alongside the image of its main spokesperson, Kate Hudson.
The image of Kate Hudson is one of the most important and impressive aspects of the Fabletics brand as she has developed into a savvy businesswoman who has learned much about the retail industry in just four years. Not simply a brand ambassador, Kate Hudson has continued to develop her role as a leading figure in the Fabletics team who studies weekly sales figures and ensures the clothing of the brand remains positioned in the correct quality and design range for a customer base who have come to rely on her abilities to move the brand forward.