Browse Category: Inspirational Women

Doe Deere Article #1

Cosmetics are some of the most sought-after products on the market today. This industry brings in billions of dollars on an annual scale, and it produces some of the hottest products. If you were to think about this exclusive field of work, then you’d know that the industry is packed with a host of items. There is basically brand after brand, which can leave consumers frustrated. This is the downside of the business, but there is hope. This hope comes in the form of Lime Crime, and it has revolutionized the game thanks to its eclectic style. This brand was founded by Doe Deere, and it was launched back in 2008.


Doe Deere was born and raised in Russia, but she has spent the last 20 years in America. Her first stop in the new world was New York City, but now she lives in L.A. While living in The Big Apple, she had aspirations of becoming a musician. Deere just so happened to turn her dream into a reality by joining an actual band. Deere attended the prestigious Fashion Institute of Technology, and she majored in fashion design. Before joining this affluent school, Deere already possessed fashion knowledge and skill. Though she didn’t graduate from F.I.T., she was able to get her feet wet by learning more about the marketing aspect, which came in handy years later.


In 2004, Deere launched Lime Crime on Ebay, but it focused more on fashion attire. This extraordinary woman fabricated and modeled her very own clothes. Of course, Deere and Lime Crime started to generate revenue that was steady. Since she always had a strong passion for cosmetics, Deere decided to launch a cosmetics version of Lime Crime in 2008. She used her very own blog sites to promote the products and to give tutorials. Within a year’s time, the cosmetics line had built-up a solid fan-base and Lime Crime cosmetics took-off. This company has a boat-load of products to choose from. This includes eyeliner, foundation, lipsticks, lip topper, eye-shadow palettes and lip gloss. One of its best sellers is the Blue Unicorn lipsticks in which Deere, the “Unicorn Queen,” was named after.


Lime Crime has a number of hot colors to choose from. These colors are vividly stunning to the naked-eye, and they come in a large variety of colors such as alien, wicked, utopia, black velvet, red velvet, salem, saint, black velvet, saint and many others. Learn more:


Doe Deere, Lime Crime And How The Two Created A Beautiful Entrepreneurship

Being your own boss and running your own business is the dream of many people around the world. Actually doing it, taking the financial risk, succeeding and maintaining are other key components of being a great entrepreneur.

Doe Deere and her makeup brand Lime Crime are a fine example of a bold venture that has paid off and continues to soar.

The Russian-born businesswoman was recently interviewed by French Tribune about her vision and advice on running an e-commerce beauty company. Learn more:

Doe Deere moved to New York City in her teens and learned a lot about the free enterprise system and how opportunities are there for the taking. She dabbled in running a clothing store on Ebay and also joined a band. Makeup was another major love, and she found an empty slot within the industry in 2008. She knew the giants like Revlon and Estee Lauder would always be there, but she took on makeup with a modern twist, something the major brands were ignoring.

Doe Deere launched Lime Crime; bold, pigmented makeup in crazy-wild colors became Lime Crime’s signature image. Blue, green, gold metallic lipsticks, glittery eyeshadows and other fantastical cosmetics were Doe Deere’s creations. She hoped there was a future for her makeup, and the world responded.

She had nailed the perfect business niche. Doe Deere also became internet-savvy and built up her Lime Crime brand through e-commerce and engaging with social media. The label took off, and Doe Deere’s beauty vision was suddenly on the street and finally, on the red carpet. Stars like Katy Perry, Nicki Minaj and Garcelle Beauvais were wearing the Lime Crime famous liquid-matte vibrant lipsticks.

Lime Crime’s Instagram page grew like wildfire, and currently, the followers include 3.1 million and counting. The page is one of the most colorful and artistic on social media. Fans send their best selfies adorned in stunning Lime Crime makeup to inspire and show off the amazing pigments and uniqueness of the makeup.

Doe Deere advises young would-be entrepreneurs to know their talents and skills required in running a business. Do what you do best. Makeup is her thing, and Doe Deere has totally immersed herself in the company. She’s there for meetings, her employees and to be in on the creative direction and new products. She also spends plenty of time with the Lime Crime lab chemist.

Dream big, plan well, jump in.

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Getting Inspired with Doe Deere

Starting a business can be tough at times. However, with the best mentality and guidance, you can succeed in the business. There are some things that you have to know before you set up your business. The life of Doe Deere has being tough, but she has managed to succeed. Also, there is a lot that can be learned from her story. Despite being born to Russian parents in Russia, she has managed to establish a company of her own in the United States. According to Doe Deere, only three things can help you succeed in business. These three things include a good business plan, finances and passion. Doe Deere is popularly known in the US for Lime Crime Cosmetics where she is the president and the chief executive officer. Lime Crime Cosmetics is known for producing a wide range of products that include eye shadows, lipstick and nail polishes. This is a company that she established in the year 2004 and is known for producing cruelty-free products. This means that she does not obtain raw materials from animals and she does not also test her final products on animals. Learn more:

Those who know her products know them for being beautiful, colorful and bright. She has this notion that people should wear bright make-up to the extent of making it look illegal. Doe Deere says that most successful businesses have turned from passions. It’s for this reason that she advises people to turn their passions into businesses. All you need to do is look into the market trends before you can embark on any business. With the passion in place, you should then focus on a business plan. This is where you get to plan every detail of what you want to achieve. A business plan is essential as it details everything you may require during the cause of your ventures. A business plan also plays a crucial role in helping you acquire the financial aid that you may require. Doe Deere says that banks and loan insurers will require to see your sample business plan before they can fund you. The plan can be as simple as a write up that has different sections. Beyond a business plan, there are other things that you require to succeed in business. These things include money, determination and patience that comes as time meant to grow your business. Learn more:


Doe Deere says that you should be prepared to work longer hours than normal especially when money is not enough. While Doe Deere may seem like a classy lady, she has a lot to say to other women who want to succeed. This is the reason why she takes some of her time to speak to forums where women have gathered such as Vegas Nay’s Stardust Tour and the PHAMExpo. She encourages people to be the best version of themselves and believe in their abilities. Her line of career requires her to be active on social media. This is why she can be found on Facebook, Instagram and Twitter. Learn more: