Porfirio Sanchez Galindo is 39 years old media guru. He was born and raised in Mexico DF. Today, he is the current Director General of economic analysis and special project at Group Televisa. He was selected for this position by the vice president of the Group Televisa, Mr. Allonso de Angoitia. The reason for picking Porfirio Sanchez Galindo for this post was because of his willingness and perseverance to take the company to the next level. His resilience and ability to coordinate his work team towards achieving the company’s objective were considered to be his strongest attribute. In his new position, Sanchez is tasked with the responsibility of coming up with marketing and communication decisions.
His aggressiveness to compete against the rivals is another strong attribute he has maintained since his previous job at a consultation firm known as The Competitive Intelligence Unit. In his current job, Porfirio Sanchez Galindo initiated a marketing strategy under his project YOO. The approach was efficient as it packaged television, internet and telephony channels and was able to successfully unify the price of the basic plan into four main cable companies that included Megacable, Cablemás, Cablevisión and Cablevisión Monterrey. The company was ranked by the magazine Expansión in 2014 as among the 30 promising in the 30’s.
Porfirio Sanchez Galindo has worked in the company for more than eight years now. Throughout his career, he has been able to develop several other strategies aimed to win advertisers, audiences, and marketers from magazines to clicks with the only limit of intelligence and collective imagination. In 2015, Porfirio Sanchez presented Rossana Fuentes Berain to work as the leader and a coordinator of the group of consultants to help develop a strategy that will see improvement of Televisa service to its customers and readers. They were also tasked with the responsibility of improving the already existing information channels. This was a deliberate and an intelligent move as Rossana has a strong background in journalism and extensive experience in print media. She was the vice president of Grupo Expansion for more than five years where she was responsible for editing and publishing more than 17 magazines and over 11 websites.