As Crispin Porter + Bogusky’s Global CEO, Lori Senecal is a pioneer of innovative advertising strategies that seek to ensure maximum client satisfaction. While focusing on the client’s needs, Lori Senecal aims at transforming CP+B into an internationally competitive entity that is adaptive and consistent in their manner of product delivery. She is responsible for supervising the expansion of CP+B’s global footprint and customer base.
Lori Senecal holds a Bachelor of Commerce degree from the McGill University, with a specialization in Marketing and Finance. She has held various top management positions in internationally recognized advertising agencies such as MDC Partners, Kirshenbaum Bond Senecal +Partners, and McCann-Erickson. Her success at KBS+P is what attracted her current employers at CP+B. Lori Senecal developed the firm from a locally-based agency to a fully-fledged international advertising agency with more than 900 employees. For more details, visit her LinkedIn account.
In her experience in the advertising and marketing industry, Lori Senecal has secured large accounts for prestigious clients such as Mondelez International, Infiniti, Nestle, MetLife, Turkish Airlines, BMW, and Coca-Cola. She believes that she has been able to successfully finalize these deals because of the collective mission and passion of her staff, as well as the support of both their clients and partners.
According to her, an effective advertising campaign is based on the product her client wishes to advertise. This brings about the need to study the external and internal structures of your potential client’s product as it will help you create a unique and powerful campaign. The campaign usually requires a significant amount of time and effort to develop, but persistence, perseverance, and quality performance are what will secure a consistent client and high income.
Lori Senecal was inspired to take up advertising as a career because of the skills she acquired as a gymnastics coach in both high school and college. She developed leadership qualities essential for business leadership, as well as learning how to be consistent in goal-setting. As a coach, your ultimate goal is to ensure the success of your team by developing practical strategies. This is the attitude Lori Senecal carried into her advertising career that constantly enables her to achieve excellence.
For Lori Senecal, satisfying the advertising and marketing needs of her clients is what brings her most joy and continually motivates her to develop innovative products in the advertising industry.
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